July 28-29, 2026

The Grand Hyatt Deer Valley | Park City, UT

Request to Attend

2026 AGENDA

Tuesday

Wednesday

TUESDAY, JULY 28

11:30 AM

First Time Attendee Meet & Greet

Location: Hailstone Terrace

12:00 PM

Lunch

Location: Jordanelle AB

1:15 PM

From Olympian to Entrepreneur: Jeremy Bloom on Leadership and Reinvention

Location: Jordanelle CDEF

Jeremy Bloom shares lessons from his journey as an Olympian, NFL athlete, founder of Integrate, Wish of a Lifetime, and Owl AI, and CEO of the X Games, offering insights on reinvention, innovation, and building culturally resonant sports properties.

Jeremy Bloom, CEO, X Games & Founder, Owl AI

Moderator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal

2:00 PM

USOPC Leadership and the Road to the Utah 2034 Olympic and Paralympic Winter Games

Location: Jordanelle CDEF

A candid dialogue with Fraser Bullock and Sarah Hirshland on USOPC leadership, preparing for the future Utah 2034 Olympic and Paralympic Winter Games, and guiding complex institutions through opportunity, change, and long-term global impact.

Fraser Bullock, Executive Chair & President, Organizing Committee for the Utah 2034 Olympic and Paralympic Winter Games

Sarah Hirshland, CEO, United States Olympic & Paralympic Committee

Moderator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal

2:45 PM

Break

Location: Jordanelle Foyer

3:15 PM

SBJ Connect Group Discussion

Location: Jordanelle CDEF

Facilitator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal

4:15 PM

Leading Through Change: A Conversation with SEC Commissioner Greg Sankey

Location: Jordanelle CDEF

An off the record conversation with SEC Commissioner Greg Sankey exploring leadership under pressure, strategic decision making, crisis navigation, and the principles that shape his approach to guiding one of sports’ most influential conferences.

Greg Sankey, Commissioner, SEC

Moderator: Denis Braham, Co-Chair, Global Sports Business Industry Group, Greenberg Traurig, LLP

5:00 PM

Closing Remarks

Location: Jordanelle CDEF

7:00 PM

Reception

Location: Hailstone Terrace

8:00 PM

Dinner

Location: Hailstone Terrace

WEDNESDAY, JULY 29

8:30 AM

Breakfast

Location: Jordanelle AB

9:30 AM

Innovation and Impact with Southern Company’s Chairman, President & CEO Chris Womack

Location: Jordanelle CDEF

A candid conversation with Southern Company’s Chris Womack on leading through innovation, elevating communities, and building strategic sponsorships that strengthen regional identity, deepen partnerships, and drive long term impact across the sports ecosystem.

Chris Womack, Chairman, President & CEO, Southern Company

Moderator: Abe Madkour, Publisher & Executive Editor, Sports Business Journal

10:15 AM

Leading Through AI Disruption: Growth, Risk, and Workforce Resilience

Location: Jordanelle CDEF

Gain a strategic edge as Dr. Rumman Chowdhury shows leaders how to harness AI for growth, manage enterprise risk, future proof talent, and lead responsibly through workforce disruption.

Dr. Rumman Chowdhury, CEO, Humane Intelligence PBC

Moderator: Dan Kaufman, Managing Director, Sports Business Journal

11:00 AM

AI Fluency

Location: Jordanelle CDEF

AI fluency is no longer just a technology question - it’s also a leadership one. This session explores how executives shape clarity, guardrails, and human impact at scale.

A fireside chat With the PGA of America will serve as the opening to the group discussion.

Fireside Chat

Josh Riley, North Central Regional Director, PGA of America

Kevin Scott, CTO & CIO, PGA of America

Moderator: Arlene Rahn, Co-Lead and Facilitator, AI Fluency Program, The Venn Collective

Group Discussion

Facilitator: Matt Dubin, Co-Founder & Head of Client Partnerships, The Venn Collective

12:00 PM